Pricing
One annual fee. No per-visitor charges.
Every tier includes the builder, your branded site, the dashboard and support. Setup is a one-off.
Trail
£4,800
per year, plus £1,500 setup
- One branded journey site
- Up to three published journeys
- Check-in, stamps and badges
- Standard dashboard with CSV export
- One editor seat
Where most organisations start
Destination
£9,600
per year, plus £2,500 setup
- Everything in Trail
- Unlimited journeys
- Your own domain
- Full dashboard: drop-off, dwell, timing
- Two editor seats
- Paid journeys, money to you
Estate
£24,000
per year and up, plus £5,000 setup
- Everything in Destination
- Multiple branded sites
- Comparison across sites
- API access
- Unlimited seats with roles
Content writing is quoted separately at day rate. We keep it out of the licence deliberately — bundling it would make the licence a day rate in disguise, and most organisations write their own after the first one.
Twenty minutes, your route, no slides.
Tell us about a walk you already promote and we’ll show you what it looks like as a Waymarker journey. If it isn’t a fit, we’ll say so on the call.